刘庆岩;

• 1:浙江经济职业技术学院产业研究中心
• 2:浙江大学管理学院博士后科研流动站
• 3:浙江物产集团有限公司博士后科研工作站

摘要(Abstract)：

近年来,随着网络通信技术的兴起,受上游成本高企与下游需求不足双重压力作用,为缩短流通渠道,减少流通环节,降低流通成本,或通过向服务领域延伸开发"第三利润源",生产企业对渠道的控制力度不断加强,开始越来越多地绕开中间商直接与上游供应商或下游大客户建立战略合作联盟关系,从而在一定程度上挤占传统流通企业生存空间,导致流通脱媒现象出现。流通脱媒环境下,企业运作将日益由综合化向专业化转变,企业资源将日益由独立向共享转变,企业间关系将日益由对抗向合作转变,并对当前及未来流通功能产生至关重要的影响。面对流通脱媒趋势,浙江物产集团集产品批发商、物流服务提供商、交易界面、市场开拓者、模块化集成服务商等多种角色于一身,嵌入供应链环节,成功地扩张了业务范围,形成了以客户需求为导向的供应链集成服务模式,在为上下游客户创造价值的同时确立了自身独特的竞争优势。其经验不仅可供大宗生产资料流通企业借鉴,对其他传统流通企业同样具有重要启示。在由旧平衡向新平衡过渡的关键阶段,面对新技术冲击,流通企业应重新思考自身功能定位,以提升上下游客户价值为目标,充分运用信息、物流、管理技术成果,创新商业模式,重塑竞争优势,有效降低代理成本,促进流通重新归媒,并以此推动我国服务外包业快速发展。

关键词(KeyWords)： 流通脱媒;生产资料行业;商业模式创新

Abstract:

Keywords:

基金项目(Foundation): 中国博士后科学基金“链式竞争环境下我国大型流通企业成长能力研究”(2014M551765);; 浙江省哲学社会科学规划课题“产业整合趋势下浙江流通企业成长路径研究”(14NDJC189YB)

作者(Author): 刘庆岩;

Email:

DOI: 10.14089/j.cnki.cn11-3664/f.2016.02.013

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